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A new look for LogAI: our new logo and brand colours

Product · November 9, 2026 · 3 min read · By LogAI Team, LogAI

In November 2026, LogAI introduced a new logo and brand colours. LogAI is one app for running a small business: customers, WhatsApp, orders, invoices, accounts, team and marketing in one place, with an AI assistant that does the busywork. The new logo pairs a geometric mark in two shades of blue with the LogAI wordmark, and the brand now runs on three colours: Royal Blue (#0048F8), Azure (#008CFC) and Deep Navy (#0C1224). The product, the name, pricing and every account stay exactly as they were.

Why a new logo

Our earlier mark blended crimson, amber and sky blue in a gradient. It looked lively at large sizes, but in the places people actually see a logo every day, such as a browser tab, a phone's home screen or the top of an invoice email, the colours blurred together. We wanted a mark that stays sharp at 16 pixels, works on light and dark screens, and feels calm and dependable, the way software that runs your shop's money and customers should.

The new mark is built from simple blocks that rise upward, drawn in Royal Blue and Azure. In the wordmark, "Log" is set in Deep Navy and "AI" in blue, so the assistant at the heart of the product is part of the name itself.

What changed

• The logo: a new two-tone blue mark and a redrawn LogAI wordmark.
• Brand colours: Royal Blue for links and key highlights, Azure for charts and data, Deep Navy for the wordmark and our brand panels.
• Where you'll see it: the LogAI app, this website, the browser tab icon, the icon when you add LogAI to your phone's home screen, and the emails we send.
• Small design refinements in the app, such as clearer overview cards, sharper charts and tidier tables, in both light and dark mode.

What didn't change

• The name. We are still LogAI, at logai.tech and app.logai.tech.
• Your account, login, data and settings. Nothing to reset or re-connect.
• Every feature and module works the way it did yesterday.
• Pricing and plans, including the free start with no card.

There is nothing you need to do. If your browser still shows the old tab icon, a hard refresh (Ctrl+Shift+R on Windows, Cmd+Shift+R on a Mac) or a restart of the browser will pick up the new one. If you added LogAI to your phone's home screen, removing and re-adding it updates the icon.

Using our logo

Partners, resellers and anyone writing about LogAI can use the official files. Please use them as they are: don't recolour, stretch or redraw the mark, and leave some clear space around it.

• Full-colour logo (SVG) for light backgrounds.
• Reversed logo (SVG) for dark backgrounds.
• Mark only (SVG) for small spaces and avatars.

For anything else, such as co-branded material or a larger brand pack, write to us from the contact page.

Same LogAI underneath

A logo is the smallest part of what we build. The work that matters is still the everyday kind: answering customers on WhatsApp, sending invoices that get paid, keeping stock right and keeping your team in step. See what the app covers on the Sales & customers and WhatsApp & inbox pages, or read the LogAI docs for step-by-step guides.

Start free with LogAI — no credit card, full access, set up in five minutes.